A-Z eBook Sales ? Integrated Marketing | ePub Direct. Market leader ...

As publishers move away from the traditional B2B model and look to communicate directly with consumers, integrated marketing has become a buzz word in the industry once again. This approach is more than just the combination of offline marketing with social media and a few banner ads thrown in. It is a brand communications strategy where by different communications work together to provide a seamless customer experience and are presented with a similar tone and style that reflect the company and the brand?s core message.

Integrated Marketing involves all aspects of marketing including PR, sales promotions, advertising, social media, personal selling, trade show presentations, newsletters and websites.

Involving the Author

Many publishers? marketing and sales strategies include building the author brand online through Facebook and twitter using dedicated author pages online and book and series pages.

Readers enjoy being able to directly connect and communicate with their favourite authors directly. Many authors manage their own pages on social media sites and truly engage readers through sharing personal information on favourite books, holidays, etc.? As a result readers are more receptive to buying the authors? books, new and backlist, and act on recommendations for other titles.

It is important, however, that the author communications be consistent with the publisher brand communications on the title. Campaigns, promotions and promotional behaviour should be seamless across the author sites and the publisher sites.

Marketing Support

Many medium to large Publishers are searching for partner to provide the digital expertise they need so you can focus their core business activities.

At ePubDirect we are passionate about Books and Technology, we are focused on digital. In addition to our distribution services we offer Metadata reviews to optimise Discoverability and Searchability, eBook Analytics and Conversion services.

ePubDirect have recently partnered with AuthoRight to provide our clients with additional marketing services. ?For further information please contact us by email at info@epubdirect.com

About Claire O'Brien

Marketing Executive at ePubDirect

Source: http://www.epubdirect.com/index.php/a-z-ebook-sales-integrated-marketing/

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